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Country Innovation


  • Tel: 01934 877333
  • Email: sales@countryinnovation.com
  • Website: www.countryinnovation.com
  • Social Profiles:     
  • Address: 1 Broad Street, Congresbury, BS49 5DG
  • Opening Times:
    Monday-Friday 9am-5pm
    Saturday (beginning September – end of April) 9am-1pm
    Saturday (beginning May – end of August) CLOSED

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country-innovation-3Outdoor specialists in Ventile®, clothing, footwear and accessories.

Country Innovation was established in 1996 by Maria Chilvers. Her career had been running a buying office for outdoor products and she saw a gap in the market for specialist clothing for the bird/wildlife enthusiast. Plunging into the unknown, she gave up her well paid job, company car and company pension scheme and developed the Rover jacket made from Ventile®, a 100% cotton fabric developed during the war to keep RAF pilots alive if they had to ditch into the sea. So successful was it that it still remains Country Innovation’s best selling garment to this day. The company initially supplied products via mail order, and the product range soon grew from one jacket to a whole range of jackets, fleeces, boots, bags and accessories.

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